Analytics in Action

Using Profit Charts in SQL Server 2008 to Optimize Marketing Campaigns

Apr 26th in Modeling by admin

2

Profit charts provide an estimate of the maximum profit that can be generated from a marketing campaign using various data mining models. This demonstration used the SQL Server 2008 Data mining addin for Excel 2010 to generate a profit

Related posts:

  1. Using Lift (Accuracy/Gains) Charts to Evaluate Data Mining Models in SQL Server 2008
  2. Creating Data Mining Structures & Predictive Models (Neural Networks & Decision Trees) using the Excel Add-In for SQL Server 2008
  3. Using a Decision Tree Algorithm via the Excel Data Mining Addin
  4. Microsoft Visio Data Mining Add in for Excel
  5. Installing SQL Server 2008 onto a PC. A Video Tutorial
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2 Responses to “Using Profit Charts in SQL Server 2008 to Optimize Marketing Campaigns”

  1. Jeannine Takaki
    Jan 11th

    Love the videos! May we have permission to link to them from our site?

    Reply